Business and Economics

Customers Awareness of Credit Reference Bureau Policy on Borrowing Behaviour in Uasin Gishu County, Kenya
Dr. Gedion Alang’o Omwono, Elizabeth Jeptanui Lagat

The purpose of this study was specifically carried out to determine how customer awareness of CRB policy influence borrowing behaviour, how perceived benefits of CRB affect lending behaviour and to what extend does CRB policy benefit banks. The study employed a survey research design. The target population for the study was 411,734 customers drawn from 12 banks within Eldoret town, Uasin Gishu County. Systematic and simple random sampling technique was used to select a sample size of 225 customers. Data was collected by use of structured questionnaires addressed to the respondents. The data collected and analyzed using both descriptive and inferential statistics. Descriptive statistics include those of the mean, standard deviation and frequency distribution while inferential statistics involves use of Pearson coefficient correlations. The findings showed that information on credit registration bureau is easily accessible from the bank. Further findings indicated that the credit registration bureau always offers more flexibility in granting credit to borrowers. The study also established that there is a linkage between the factors and customers borrowing behaviour with CRB perceived benefits having the highest value and CRB having the lowest value. The regression analysis tested at 5% level of significance and 95% level of confidence, showed that the most significant factor was CRB perceived benefits followed by CRB awareness then CRB policy. In conclusion, it was observed that CRB awareness contributes significantly to customer borrowing behavior and therefore the study recommends that credit bureaus should strive to provide credit reports with information that is complete, accessible and accurate.

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