Business and Economics

A Theoretical Approach to New Product Development Strategies
Assist. Prof. Dr. Yakup DURMAZ; Merve Can ŞİRİN

Companies have to develop their products on a constant basis to keep up with the technologic developments, respond to clients’ demands, keep the advantage over the rivals. A decrease in the product lifespan forces the manufacturers to change constantly. However the design, production and marketing of the developed product are all tedious processes. That's why companies have to make careful decisions and make competitive choices to keep the advantage over rivals .Otherwise a process where there's no turning back will emerge to set a failure in profit loss, against all the forecasts of benefit .

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